Clearances for materials is just like clearances finance, for example you still need to clear all brand logos to make sure that your film can be published legally. A way of making sure that you tell the audience that there are products displayed in the production is by using a "P" at the start, this stands for product placement.
A way of keeping this an easy process is by using made up brands so that you do not have to clear much also it is a safer way of filming, just in case.
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